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SAN FRANCISCO - January 19,
2005 - HandHeld
Entertainment today announced plans to launch a digital content download
system for users of its ZVUE personal media player.
When formally launched later in the first half of
2005, the HandHeld Entertainment digital content download
system will allow individuals to identify, select and
legally download digital content such as movies, videos,
television shows, cartoons, music, audio clips and more
for portable storage and playback on ZVUE personal media
players.
Sneak previews of the as-yet-unnamed content download
system were provided to journalists and industry analysts
attending the Showstoppers media reception held the
evening of Thursday, January 6 at the Convention Center
of the MGM Grand Resort and Casino in Las Vegas.
"I think it's clear to everyone connected with
consumer electronics that the personal media player
industry will be a multi-billion-dollar market," said
Jeffrey D. Oscodar, president and chief executive officer
of HandHeld Entertainment. "However, today's personal
media players are too hard to use, too expensive to
buy, and do not have easy access to legal digital content.
Today's announcement about the HandHeld Entertainment
digital content download system is just one part of
our plan to provide consumers with an easy-to-use, mass
market priced solution for digital media on the go.
This is what consumers are demanding, and we are responding
to that demand."
Today's digital content download system announcement
follows an announcement made two weeks ago during the
2005 International Consumer Electronics Show held in
Las Vegas that HandHeld Entertainment has entered into
a content agreement with Like Television to provide
ZVUE users with access to thousands of legal video downloads.
Memberships to Like Television are $14.95 per month
or $125 per year. However, coupons available to ZVUE
users bring the membership down to $9.95 per month or
$100 per year.
"The content agreement with Like Television is
just our first step on the road to delivering an end-to-end
portable digital media solution," Oscodar said. "And
when we formally launch our digital content download
system later this year, Like Television content will
be part of that solution. At InfoGear (my previous company),
we drove market acceptance of our devices by coupling
them with a great service with more than 100 content
partnerships. By doing so, our customers could enjoy
our products right out of the box without having to
search for content. The ZVUE is a great personal media
player at a great price, and I'm confident that by adding
a great service to this package, we will achieve mass-market
sales."
About HandHeld Entertainment
Formed in February 2003, HandHeld Entertainment is a complete end-to-end solution provider in the portable digital media industry. The ZVUE personal media player allows users to access digital media on the go, including high-quality video content, music and digital photos. ZVUE users can download thousands of media titles and learn valuable technology trends via the HandHeld Web site. For more information, visit www.hheld.com, www.zvue.com, or call (415) 495-6470.
HandHeld, HandHeld Entertainment and ZVUE are each trademarks of HandHeld Entertainment, Inc.
MEDIA CONTACTS:
Russell Page, Politis Communications, 801-523-3730(wk), 801-787-8435 (cell), rpage@politis.com or
David Politis, Politis Communications, 801-523-3730(wk), 801-556-8184(cell), dpolitis@politis.com
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