Press Release November 16, 2006

Millions of Mobile Devices Now Have Access to Thousands of Music Videos and More as HandHeld Entertainment Announces Windows Mobile 5.0 Support at ZVUE.com

Anyone with a Windows Mobile powered device running Windows Media Player 10 Mobile can now use ZVUE.com to snag music videos, movies, TV shows, comedic short films, user-generated content and more to play on their device

SAN FRANCISCO – Nov. 16, 2006 – HandHeld Entertainment™ (NASDAQ: ZVUE, ZVUEW) today announced ZVUE.com™ support for all devices running the Microsoft Windows Mobile 5.0 operating system.

The company also announced that it will launch a “micro site” optimized for these mobile devices by the end of this year.

Users of such devices with wireless Internet connectivity that run the Windows Mobile operating system with Windows Media Player 10 Mobile, can use their mobile devices to log onto ZVUE.com to purchase, download and play music videos and other forms of portable video content right on their devices. The “micro site” that HandHeld Entertainment will launch by the end of this year will make this download process even easier.

Millions of consumers with smartphones running Windows Mobile 2003 with Windows Media Player 10 Mobile can also use ZVUE.com to snag music videos, movies, TV shows, comedic short films and play them on such smartphones and PDAs as well.

Users of Windows Mobile powered devices can also purchase and download videos from ZVUE.com onto a personal computer running the Windows operating system and then load such videos onto their portable device via a USB or mini-USB port connection or by saving the videos onto an SD/MMC and/or miniSD card and loading the card into their device.

“Our strategy has always been to support all forms of digital media for use ‘on the go,’” said Jeff Oscodar, president and chief executive officer of HandHeld Entertainment. “Nothing is more ‘on the go’ than cell phones, PDAs and other similar devices, and we are therefore thrilled to now provide users of these devices with a great place for downloading great content – ZVUE.com. Supporting Windows Mobile 5.0 is another example of how our open content strategy allows us to leverage not just the growth our ZVUE™ products, but the growth of many other devices in the mobile entertainment market.”

Current Windows Mobile 5.0 devices with Windows Media Player 10 Mobile are available in the United States from such mobile operators as Cingular, Sprint, T-Mobile and Verizon, as well as from manufacturers such as Dell, Hewlett Packard, Palm, and Samsung. (For additional information about Windows Mobile 5.0, including manufacturers and mobile operators supporting the operating system, please visit www.windowsmobile.com).

HandHeld Entertainment has more than 4,400 videos available for purchase on ZVUE.com today out of more than 11,000 video selections it has under contract. These selections include music videos, anime features, television shows, movies, cartoons, independent films, documentaries, news, entertainment and sports programs from companies ranging from Sony BMG to IMG Media and from Canadian Broadcast Corp. to Fun Little Movies.

Since videos found on ZVUE.com are available as Windows Media Video (WMV) files, a one-time license agreement is all that is required to play such videos on a Windows Mobile powered device with Windows Media Player 10 Mobile. Once stored on a WMP10-compatible device, these videos can be viewed again and again.

About HandHeld Entertainment, Inc.

With shares and warrants available for purchase on the NASDAQ Capital Market (ZVUE, ZVUEW) and Boston Stock Market (HDE, HDEW), HandHeld Entertainment is a digital-media-to-go company with a family of mass-market portable media players priced at mass-market prices as well as its own online video content store. Its ZVUE portable media players are available for purchase online and in retail locations across the U.S., while portable video lovers can visit HandHeld Entertainment’s video content store at www.zvue.com to buy pay-per-download videos. Customers can also download free user-generated video selections from Dorks.com, a HandHeld Entertainment company. For more information, visit www.hheld.com/ir or call 415-495-6470.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995

This release contains forward-looking statements. To the extent that any statements made in this release contain information that is not historical, these statements are forward-looking. These statements are subject to risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from those expressed or implied by these forward-looking statements. These risks and uncertainties include, without limitation: HandHeld Entertainment’s dependence on contract manufacturing of its products; its reliance on a single major mass-market retailer; its ability to develop and market successfully and in a timely manner new products and services; its ability to predict market demand for, and gain market acceptance of, its products and services; the impact of competitive products and services and of alternative technological advances; its ability to raise additional capital to finance its activities; its limited and unprofitable operating history; its ability to operate as a public company; its ability to reduce product return rates; the affect of inventory and price protections required by major retailers; the availability and affordability of digital media content; its ability to protect its proprietary information and to avoid infringement of others’ proprietary rights; its ability to attract and retain qualified senior management and research and development personnel; the reliability and security of its information systems and networks; and other factors described in HandHeld Entertainment’s filings with the Securities and Exchange Commission, including Current Reports on Form 8-K. These forward-looking statements are made as of the date hereof. HandHeld Entertainment does not undertake any obligation to publicly update any forward-looking statements. As a result, investors should not place undue reliance on these forward-looking statements.

MEDIA CONTACTS:

David Politis, Politis Communications, 801-523-3730 (wk), 801-556-8184 (cell), dpolitis@politis.com or
Jonathon Bacon, Politis Communications, 801-523-3730 (wk), 801-660-7820 (cell), 801-523-3750 (fax), jbacon@politis.com.

INVESTOR CONTACT:

Robert Prag, The Del Mar Consulting Group, Inc., 858-794-9500, bprag@delmarconsulting.com

HandHeld Entertainment, ZVUE and ZVUE.com are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.