Press Release February 5, 2007

HandHeld Entertainment Announces Investor Conference Call and Webcast

SAN FRANCISCO – February 5, 2007 – HandHeld Entertainment™ (NASDAQ: ZVUE, ZVUEW) will host a conference call and associated Webcast for investors on Wednesday, February 7, 2007 at 4:15 p.m. (EST)/1:15 pm (PST).

Conference call/Webcast particulars are as follows:

• Date: Wednesday, February 7, 2007.
• Time: 4:15 p.m. (EST)/1:15 p.m. (PST).
• Dial in number: 877-407-0778
• Dial in number for international participants: 201-689-8566
• A live Internet broadcast and slide presentation will be accessible at http://www.hheld.com/ir or at http://www.vcall.com/IC/CEPage.asp?ID=113382
• Replay Number(s): 877-660-6853 in the U.S. and 201-612-7415 for international callers.
• Replay Passcodes (both required for playback): Account #: 286; Conference ID #: 230834
• Investors will be able to access a replay of the conference call and the Webcast on the Internet at the corporate Web site at http://www.hheld.com/ir or at http://www.vcall.com/IC/CEPage.asp?ID=113382

About HandHeld Entertainment, Inc.

HandHeld Entertainment is a digital-media-to-go company with a network of Web sites containing premium video and free downloadable media selections, including ZVUE.com™, the Free STUFF! section of ZVUE.com, as well as from Dorks.com™, FunMansion.com™ and YourDailyMedia.com™. Additionally, its ZVUE family of portable media players is available at mass-market prices in Wal-Mart stores across the United States. HandHeld Entertainment’s common stock and warrants are traded on the NASDAQ Capital Market (ZVUE, ZVUEW) and Boston Stock Market (HDE, HDEW). For more information, visit www.hheld.com/ir or call 415-495-6470.

About the ZVUE

HandHeld Entertainment’s ZVUE™ line of portable media players is available in approximately 2,000 Wal-Mart stores throughout the United States, as well as through other retailers and on the Internet. The SRP $99 (US) ZVUE plays videos and MP3 files and also allows users to view digital pictures from a digital camera or home video from a camcorder. HandHeld Entertainment also supplies Wal-Mart and InMotion Entertainment with the ZVUE MP3 player, an MP3 player pre-loaded with 30 of the top songs from 2006.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995

This release contains forward-looking statements. To the extent that any statements made in this release contain information that is not historical, these statements are forward-looking. These statements are subject to risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from those expressed or implied by these forward-looking statements. These risks and uncertainties include, without limitation: HandHeld Entertainment’s dependence on contract manufacturing of its products; its reliance on a single major mass-market retailer; its ability to develop and market successfully and in a timely manner new products and services; its ability to predict market demand for, and gain market acceptance of, its products and services; the impact of competitive products and services and of alternative technological advances; its ability to raise additional capital to finance its activities; its limited and unprofitable operating history; its ability to operate as a public company; its ability to reduce product return rates; the affect of inventory and price protections required by major retailers; the availability and affordability of digital media content; its ability to protect its proprietary information and to avoid infringement of others’ proprietary rights; its ability to attract and retain qualified senior management and research and development personnel; the reliability and security of its information systems and networks; and other factors described in HandHeld Entertainment’s filings with the Securities and Exchange Commission, including Current Reports on Form 8-K. These forward-looking statements are made as of the date hereof. HandHeld Entertainment does not undertake any obligation to publicly update any forward-looking statements. As a result, investors should not place undue reliance on these forward-looking statements.

MEDIA CONTACTS:

David Politis, Politis Communications, 801-523-3730 (wk), 801-556-8184 (cell), dpolitis@politis.com or
Jonathon Bacon, Politis Communications, 801-523-3730 (wk), 801-660-7820 (cell), 801-523-3750 (fax), jbacon@politis.com.

INVESTOR CONTACT:

Robert Prag, The Del Mar Consulting Group, Inc., 858-794-9500, bprag@delmarconsulting.com

HandHeld Entertainment, ZVUE, ZVUE.com™, the Free STUFF! section of ZVUE.com, as well as from Dorks.com™, FunMansion.com™ and YourDailyMedia.com™ are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.