Press Release May 31, 2007

HandHeld Entertainment Begins Online Marketing/Promotion Campaign for Ckrush Entertainment’s Feature Film “LiveMansion: The Movie”

HandHeld launches a LiveMansion channel on its Dorks.com Web site, as well as other advertising and marketing efforts on its other Web properties

SAN FRANCISCO and NEW YORK – May 31, 2007 – HandHeld Entertainment™ (NASDAQ: ZVUE), a global digital entertainment company, today announced it has begun the initial phase of its online promotional campaign for “LiveMansion: The Movie” with the launch of a LiveMansion Web-channel on Dorks.com™, a HandHeld Entertainment Web site.

“LiveMansion: The Movie” is a breakthrough movie from Ckrush Entertainment, a subsidiary of Ckrush, Inc. (OTCBB: CKRH) that is slated to be the first feature film produced by an online social network. As such, it encourages and allows aspiring actors, filmmakers and movie buffs alike to go online for the opportunity to appear in the film, vote on the selection of cast members and directors, submit plot, character and marketing ideas, with those participating the most actually given ownership in the film.

“We’re leveraging the millions of visitors to HandHeld’s seven Web sites to help us create ‘LiveMansion: The Movie,’” said Jeremy Dallow, president of Ckrush, Inc. “It’s like ‘American Idol’ meets the Internet. Launching a LiveMansion Web-channel on Dorks.com is a great first step, and we believe this entire campaign will allow ‘LiveMansion: The Movie’ to harness the creative energy of HandHeld’s entire online network as visitors compete for roles and influence the making of the movie. Having our online auditions available to be seen on the HandHeld network of Web sites will also help accelerate interest in this exciting project.”

The LiveMansion channel on Dorks.com features

• News and updates about “LiveMansion: The Movie,”
• Profiles and videos of the first eight actors cast for the film, as well as
• Information about the director selected for “LiveMansion: The Movie” (with the winning actors and director selected by popular online vote.)

“This is just the first of many steps we plan to take in our online promotion and marketing campaign for ‘LiveMansion: The Movie’ for Ckrush” said Jeff Oscodar, president and CEO of HandHeld Entertainment. “Such celebrities as Spike Lee, John Leguizamo, Cara Buono and Michael Rapaport have joined Ckrush in various ways to support and promote ‘LiveMansion: The Movie.’ We anticipate leveraging their involvement and the involvement of other celebrities across HandHeld’s expansive network of Web sites to drive greater interest in this feature film through our custom LiveMansion channel. We’ll also give members of HandHeld’s audience the opportunity to audition for a part in the film as unique character. These combined efforts should help us build an attractive advertising and promotional platform for companies all over the world.”

HandHeld’s online advertising/promotional efforts for “LiveMansion: The Movie” are also being deployed on the six other Web sites in HandHeld’s network of Web properties, including

• Putfile.com™,
• Holylemon.com™,
• UnOriginal.co.uk™,
• YourDailyMedia.com™,
• FunMansion.com™ and
• ZVUE.com™.

HandHeld Entertainment also plans to reveal in early June an exclusive character role for “LiveMansion: The Movie” and will allow visitors to its Web sites to create an additional character for the film by submitting audition videos, much like “LiveMansion: The Movie” has already accomplished with the characters “Famous” and “Wasted.”

About Ckrush, Inc.

Ckrush is an innovative entertainment and interactive media group that seeks to capitalize on the global convergence of the traditional entertainment industry and the “participatory pop culture” revolution of online communities and digital technology. Ckrush produces feature films and other content and develops and maintains Web sites, including online communities, primarily geared towards young adults 18-34. Ckrush feature film productions include “Beer League,” starring Artie Lange; “National Lampoon’s TV the Movie,” starring Steve O and Wee Man of “Jackass” fame; and “National Lampoon’s Pledge This,” starring Paris Hilton. Ckrush’s LiveMansion.com (www.livemansion.com) is a fully interactive social network. Ckrush recently acquired the businesses of Trisoft Media and AudioStreet consisting of Website design, development, hosting, advertising and media services and the online communities Audiostreet.net and Mixstreet.net. For additional information, please visit www.ckrush.net.

About HandHeld Entertainment, Inc.

HandHeld Entertainment (NASDAQ: ZVUE) is a global digital entertainment company. Its network of Web sites (Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com and ZVUE.com) now houses more than 500,000 user-generated and premium videos in total – videos available for purchase or free viewing. Its ZVUE personal media players are mass-market priced and currently available for purchase online and in more than 2,200 Wal-Mart stores throughout the U.S. For more information, visit www.hheld.com.

Safe Harbor Statement

Statements made in this release that are not historical in nature constitute forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by the use of words such as “expects,” “plans” “will,” “may,” “anticipates,” believes,” “should,” “intends,” “estimates,” and other words of similar meaning. These statements are subject to risks and uncertainties that cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks associated with the uncertainty of future financial results, additional financing requirements, development of new products and service offerings, change in product and service mix, decreasing reliance for financial results on consumer electronics product sales, ability to monetize, grow users and obtain synergies from acquired user-generated content providers, ability to integrate acquisitions, the effectiveness, profitability, and marketability of such products and services, the ability to protect proprietary information, the impact of current, pending, or future legislation and regulation on the industry, the impact of competitive products, services, pricing or technological changes and the effect of general economic and business conditions. Additional risks and forward looking statements are set forth from time to time in the Company’s filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K, and other filed reports. All forward-looking statements included in this release are made as of the date of this press release, and the Company assumes no obligation to update any such forward-looking statements.

MEDIA CONTACTS:

David Politis, Politis Communications, 801-523-3730 (wk), 801-556-8184 (cell), dpolitis@politis.com or
Jonathan Bacon, Politis Communications, 801-523-3730 (wk), 801-660-7820 (cell), 801-523-3750 (fax), jbacon@politis.com.

INVESTOR CONTACT:

Scott Wilson, The Blueshirt Group, 415-489-2188, scott@blueshirtgroup.com

CONTACT FOR CKRUSH:

Jeremy Dallow, 212-564-1111, jdallow@ckrush.net

HandHeld Entertainment, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, FunMansion.com, Dorks.com, ZVUE.com and ZVUE are trademarks of HandHeld Entertainment. All other trademarks are property of their respective owners.