Press Release January 22, 2008

ZVUE’s eBaum’s World Strengthens Community and Audience Engagement with New Viral Features: Social Bookmarking and Participation Rewards

SAN FRANCISCO – January 22, 2008 – ZVUE Corporation (NASDAQ: ZVUE) a global digital entertainment company, today announced significant new viral features for its largest online entertainment property. eBaum’s World, a leading humor and entertainment site, is guiding the industry in community building with new social bookmarking features as well as participation rewards.

eBaum’s World, the online destination specializing in office humor, online games and off-beat news, has launched social bookmarking, which enables its community to submit, vote and comment on their own links and the links of others in the new eLinks section (www.ebaumsworld.com/elinks). The entire eBaum’s World community can now view and benefit from the opinions and experiences of its active members.

Unlike other social bookmarking sites, eBaum’s is going a step further by launching a second program called eReps. eReps provides real rewards points to users who actively participate in the eBaum’s community through submitting, voting and commenting on content. eReps points therefore become a virtual currency that can be turned into prizes such as Nintendo Wii systems, Xbox 360s, digital cameras, and many other fun and exciting items (www.ebaumsworld.com/prizes).

“These programs are designed to reward and inspire our dedicated community of users and thank them for their loyalty,” said Eric Bauman, founder and general manager of eBaum’s World.

“For more than a decade eBaum’s World has been at the forefront of online entertainment,” said Jeff Oscodar, president and CEO of ZVUE Corporation. “One of the main reasons for this success is the engagement and enthusiasm of its community. Social bookmarking and eReps will further engage and reward this community.”

About ZVUE Corporation

ZVUE Corporation (formerly HandHeld Entertainment, Inc.) (NASDAQ: ZVUE) is a global digital entertainment company. Its ZVUE Network (comprised of eBaumsWorld.com, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com and ZVUE.com) is consistently among the top-five companies providing user-generated video online. ZVUE™ personal media players are mass-market priced and currently available for purchase online and in Wal-Mart stores throughout the U.S. For more information, visit www.zvue.com.

“Safe Harbor” Statement Under the Private Securities Litigation Reform Act of 1995

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of various factors including the ability of the company to successfully commercialize its new technologies as well as risk factors set forth from time to time in ZVUE Corporation’s filings with the United States Securities and Exchange Commission, including Annual Reports on Form 10-KSB, Quarterly Reports on Form 10-QSB and Current Reports on Form 8-K and other reports filed by the company with the SEC. The company undertakes no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements.

MEDIA CONTACT FOR ZVUE CORPORATION:

Peter Evers, 415-848-8106 (wk), 415-823-4987 (cell), pevers@double-forte.com.

INVESTOR CONTACT FOR ZVUE CORPORATION:

Scott Wilson, 415-785-7945, ir@zvue.com

ZVUE, HandHeld Entertainment, eBaum’s World, ZVUE Network, eBaumsWorld.com, Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com, ZVUE.com and ZVUE are trademarks of ZVUE Corporation. All other trademarks are property of their respective owners.